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Nurturing Leads Despite Corona Uncertainty

There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

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A Quick Guide to Understanding Lazy Loading Images

Websites and applications aren’t as effective without the right images. Imagine visiting a website and not seeing a single logo,product image or even a simple marketing banner. You’ll be sure to click out right away. Any local seo training provider will emphasize the importance of images in a website’s performance. But,while having high-quality images are highly important,their size makes them the biggest contributor to a page’s overall size.

Here is a brief dscussion on what lazy loading images are all about and how this approach can help improve the amount of time your page loads while still keeping all the images you need on the page:

What exactly are Lazy Loading Images?

These refer to those web and application development techniques that delay the loading of certain images until the user scrolls down and reaches the actual part of the page where the images are. Simply put,images won’t load automatically until they’re actually needed. This is a very common approach for many websites,especially those that are image-heavy.

Why should you implement Lazy Loading Images techniques?

For website administrators,you can expect better site performance and load time. This technique reduces the number of images that get loaded on the page,as they will only appear once they’ve reached the browser’s viewpoint. Because there’s a reduced amount of resource requests,there’s also a reduced number of bytes that need to be downloaded. In addition,there’s going to be less competition in terms of network bandwith,which is highly useful if a user only has limited access.

Another benefit is cost reduction. Again,with this approach,an image isn’t loaded until it’s visible. So,there’s less amount of total bytes delivered on the page,especially for users that immediately click out or only reach the top portion of a webpage. These reduced bytes mean reduced delivery costs and a considerable amount of savings in terms of bandwidth.

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Webinar Success in the Time of COVID

One of the ways to keep your business top-of-mind in this trying time is by setting up webinars. Those who have established themselves as an authoritative figure in their niche will want this opportunity to remind people of their position. Meanwhile,those who are just starting out can show everyone stuck at home that they are also worth a look.

For your webinar to be successful,however,you’ll need the following:

Social Media Visibility

Everything is done online nowadays,including the promotions for your webinar. Send out messages and post teasers weeks or days before your webinar so that people will have ample time to see the schedule. Personally invite the leads you are trying to convert by giving them an overview of the topics you will discuss. Use event management sites where you can add the schedule of your webinar for free,for more exposure. Make it easy for attendees to save the date on their calendars as well.

Share Clear Information about the Webinar

Before you post details about your webinar,make sure that everything is accurate. Check that the time is specified clearly,and let everyone know where the webinar is happening. Some hold it via apps,while others premiere their video on Facebook or other social media platforms. Wherever it is,include the details in your posters.

Follow up on Attendees After the Webinar

Your webinar is not just a source of information during uncertain times. It’s also a part of your marketing strategy. As experts in lead generation services,we recommend following up on those who attended the webinar to ask pertinent information and perhaps ease them along the sales funnel. If they attended the webinar,there is a good chance you offer something they are interested in,and now is the time to nurture this lead so that when the lockdown is over,you will be able to convert them.

Your business can continue operations during a time of crisis. All you have to do is take your business online.

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